Our newest Advertisements Security Report highlights a key pattern from 2024: how AI is enhancing our skill to forestall fraudsters from ever exhibiting adverts to individuals.
For years, we have deployed our most superior applied sciences to safeguard our adverts platforms from dangerous actors. In 2024, we launched over 50 enhancements to our LLMs, which enabled extra environment friendly and exact enforcement at scale. These updates sped up complicated investigations, serving to us determine dangerous actors and fraud alerts — like illegitimate fee info — throughout account setup. This saved billions of policy-violating adverts from ever exhibiting to a client, whereas making certain official companies can present adverts to prospects quicker.
We additionally tailored our defenses towards ever-evolving scams, notably the rise of AI-generated public determine impersonation adverts. To battle again, we assembled a workforce of over 100 consultants to develop countermeasures, reminiscent of updating our Misrepresentation coverage to droop advertisers that promote these scams. Because of this, we have been capable of completely droop greater than 700,000 offending advertiser accounts. This led to a 90% drop in stories of this sort of rip-off advert final 12 months.
That is only a fraction of our ongoing work to maintain the promoting ecosystem secure. Be taught extra in our 2024 Advertisements Security Report.
